Founded in 1951, Shandong Weiqiao Pioneering Group is a mega enterprise covering complete value chains of the textile and aluminium industries. Since 2012, the company has been listed in the Fortune Global 500 for 13 consecutive years, ranking 175th in 2024, with 18 domestic and overseas production sites and 100,000+ employees worldwide.

The New Energy Vehicles (NEV) sector marks Weiqiao Pioneering’s 3rd entrepreneur endeavors committed to building a comprehensive automotive service group with a full ecological chain, industrial and value chain. Starting from Jan 2023, Linktour Automotive has become part of the NEV family. Together we are building our future on innovation, research, development, education, and sustainability at a national and global level.

Leveraging the globally leading aluminium industry advantages of the Group, we have established a comprehensive industrial chain that spans from primary aluminium production, component manufacturing, automotive design, vehicle manufacturing, operational services, to vehicle dismantling and recycling. This makes us the world's only new energy vehicle enterprise that simultaneously possesses the capabilities of a complete aluminium industrial chain, vehicle manufacturing, recycling and reuse.

Our emblem centers on a geometric aluminium block array as its core visual element, symbolizing thousands of aluminium blocks extending like galactic trajectories into the cosmos, tracing a "Path to the Future" that embodies infinite exploration.

As the global wave of new energy sweeps through the streets of Europe’s Renaissance cities, between speed and leisure,  efficiency and poetry, we have found the perfect rhythm—— the city’s “Light” style.

We take “Light” as our premise and innovation as our core, redefining urban mobility. “Light” is not merely subtraction. It embodies a precise grasp of the city’s breathing rhythm.

L for Light

All-aluminium body, agility and efficiency crucial for urban micromobility ease of use and a reduced environmental footprint

IN for lntelligence

New energy solutions, modern design, and smart features integrated into the vehicle for an advanced urban mobility experience

K for Kinetic

Movement, energy, and the dynamic experience of navigating the urban landscape

TO for Together

A companion in your daily journeys

UR for Urban

Urban exploration

Customer-centricity as our foundation, continuous pursuit of differentiated innovation, and unwavering commitment to our entrepreneurial mission.

To make fashionable, enjoyable, and intelligent urban mobility accessible to all

Driven by avant-garde design and smart technology, we aim to become the world's leading boutique new energy vehicles for urban travel.

Your Urban Companion On Wheels

More than a mobility tool, it’s also your urban cubicle, help you express your fashion identity and future urban imagination.

Vibrant, Stylish, Avant-Garde Everything To Fulfill And Beyond Your Imagination

Design-Driven

Personal Expression

Smart Experiencens 

Urban Pioneer